J.Lo to open first store in Moscow

NEW YORK (Jennifer Lopez Fans Website) - The allure of Moscow's new money has persuaded Jennifer Lopez to open her first boutique store in the city. Once a capital city of grim department stores and long food queues, Moscow is hitting the retail big time as it prepares for the arrival of a curvy starlet with a penchant for expensive designer clothes, pink diamonds and fiances. The J. Lo by Jennifer Lopez store will open in an exclusive 'millionaires' mall on 31 May when the singer flies in to publicise the latest extension of her global brand, aimed at the capital's richest 12- to 25-year-old girls.
The Moscow shop is the first of her new 'boutique' stores to open, and will try to create an 'interactive' shopping experience, using plasma screen TVs constantly displaying Lopez's image, huge sofas, and music booths playing her records.

A press release for the fashion show that will officially open the store reads: 'Moscow for Jennifer represents the ultimate in beauty, luxury and culture.'
The J. Lo brand is expected to turn over about $375 million this year and the Moscow store promises to sell clothes that Moscow's burgeoning middle class can also afford, starting at $50 for a pair of jeans.
Yet Lopez's personal tastes for Gucci, Dolce and Gabana will be greatly at home in Moscow, where a few smart streets are littered with select boutiques. Burberry opened a store in Moscow last month and Gucci, Fendi, Chanel, Hermes and YSL all have stores in the city.

A recent survey by Forbes magazine showed that Moscow has more billionaires in it than any other city in the world, 33 living in the Russian capital. Only 31 live in New York.