Dierks Bentley Launches Nationwide Radio Promotion With Winners Determined By The 'Toy In The Cracker Jacks'

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Nashville, TN. (Top40 Charts/ Capitol Records Nashville) - Country music star Dierks Bentley is shipping over 2,000 boxes of America's favorite snack Cracker Jacks to country radio stations next week in tribute to the lyrics of his current single "Feel That Fire," as it blazes towards the No. one spot.

"As soon as we heard the 'toy in the Cracker Jack' lyric in 'Feel That Fire,' we thought it would be a lot of fun to bring both radio and their listeners into the excitement of this song and new project with this very cool contest," said Jimmy Harnen, Senior Vice President of Promotions at Capitol Records Nashville.

When stations tear through the boxes to find the toy in the bottom, fifty-one random stations will come up winners on scratch-off tickets with prizes ranging from a Grand Prize Backyard Concert by Bentley to autographed guitars, prize packs, customized video liners and more.

Winning stations will have two weeks to claim their prizes, and a list of winner stations will be announced on Feb. 2.