AUBURN HILLS, MI. (Top40 Charts/ OVER 25 SOUNDS) - Eight hometown American heroes, chosen in a nationwide search, make their network and online debut beginning Oct. 6 in a first-ever reality competition that is an integral part of a campaign launching the all-new 2009 Dodge Ram 1500 pickup truck.
The 'Dodge Ram Challenge' is a real-life, high-energy product attribute demonstration pitting American icons against one another on an obstacle course built in the rough California terrain. Teams of firemen, cowboys, military personnel and contractors were each given a stock 2009 Dodge Ram Crew 1500 to compete against one another in four races and elimination rounds to determine which team would out tough and out smart the competition. The winner of the Dodge Ram Challenge receives their own 2009 Dodge Ram 1500 truck.
Jason Meadows of Lebanon, Tenn., is one of the eight competitors participating in the challenge. Meadows, a cowboy and country music artist originally from Vanita , Okla. , competes on Team Cowboys.
Leveraging consumer fascination with the reality television show genre, Dodge tapped renowned Hollywood action/adventure director Tony Scott, of RSA Films, to produce the Dodge Ram Challenge and turn it into a series of television spots and a first-of-its-kind long-form online reality show, wrapped like a Hollywood action film.
Consumers can meet the four teams (and eight contestants) beginning Mon., Oct. 6 during FOX's 'Terminator: The Sarah Connor Chronicles' episode (8-9 p.m. ET/PT) and online at www.ramchallenge.com. The long-form online programming featuring the obstacle course challenges begins October 19 and continues through mid-December.
'The Ram Challenge is the core theme that is integrated and expressed in all aspects of our marketing campaign for the all-new Dodge Ram 1500,' said Deborah Meyer, Vice President and Chief Marketing Officer, Chrysler LLC. 'What better way to showcase the capability of this game-changing truck than to have real people put it to the test on a real course in real-life situations. Our eight contestants were absolutely fabulous in using their brawn, their brains and their Ram truck to out tough and outsmart one another, proving that they and the truck would 'Never Back Down from a Challenge'.
'With the keen eye and action/adventure talents of RSA director Tony Scott, the Ram Challenge is great entertainment that engages consumers in a way that is just as unconventional as the Ram itself.'
The eight Dodge Ram Challenge contestants are:
Team Fireman
Robert Keiley, Rockaway Beach , N.Y. , a current fireman and former New York City policeman
Robert Nowaczyk, Calabasas , Calif. , a Los Angeles firefighter/paramedic
Team Cowboys
Scott Davis, Sealy, Texas , a Championship Bull Riding National Sales Director who breeds and raises bucking bulls
Jason Meadows, Lebanon , Tenn. , a cowboy and country music artist, originally from Vanita , Okla.
Team Military
John White, Hudson , N.H. , a former Specialist and U.S. Paratrooper in the Army, 82nd Airborne Division
Karim Koita , New York City, N.Y., a Coast Guard veteran and current college student
Team Contractors
Mark Vazquez, Los Angeles , Calif. , a New Jersey-born general contractor and U.S. Army Infantry veteran
Mike Hudacsko, Victor , Idaho , a New Jersey-born general contractor whose company donates time to local Habitat for Humanity construction projects
https://www.ramchallenge.com/
https://jasonmeadows.musiccitynetworks.com/
