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Classical 28 August, 2006

Fortuna Classical Music Announces Podcast Service Through Partnership With San Diego Opera

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SAN DIEGO, CA. (Fortuna Classical Music) - Fortuna Classical Music is proud to announce a partnership with San Diego Opera to host all video podcasts. Podcasts and video podcasts are multimedia files that can be accessed over the internet which allow users to listen or view to them via their computers or on a portable multimedia device. For the 2007 season, Fortuna Classical Music created 5 video podcast "shows" about each of San Diego Opera's mainstage productions. These podcasts are hosted by San Diego Opera Geisel Director of Education and Outreach, Dr. Nicolas Reveles. This partnership with Fortuna Classical Music has eliminated the need for more computer storage space and increased ease of use for San Diego Opera patrons.

"With Fortuna hosting our podcasts, it has greatly increased our effectiveness by allowing more viewers to learn about opera," commented Dr. Reveles. "The more the audience learns about opera, the more inclined they are to talk about the art-form with other new patrons and increase ticket sales."

The podcasts can be accessed online at: https://www.sdopera.com/education/podcast.html

In a continuing push to support new technologies San Diego Opera has also become the first arts organization to install Fortuna's classical music system called Maestro. Maestro is the first digital music player/system designed specifically for classical music, and has helped San Diego Opera streamline its use of in-house opera recordings. With the new Maestro system multiple users within the San Diego Opera network can browse the in-house music collection simultaneously through a uniquely tailored interface designed specifically for classical music. Maestro is the only music player that can correctly classify and organize a large collection of classical music and is also available as a consumer product.

"Maestro has completely changed how I listen to classical music," commented General and Artistic Director Ian Campbell. "I love comparing different versions of the same aria, which was difficult with all my CDs. Maestro makes this amazingly easy."

Maestro was developed in response to the classical music shortcomings of other digital music players. Founder and CEO Bill Stensrud adds, "in the past, all digital music players were designed for pop music fans. When I tried to put my classical music on those players it was tagged so poorly, I couldn't find anything. We developed Maestro because I love classical music and none of the other digital music players had a clue how to deal with a classical collection."






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