Joe Nichols' New Video Requires 59 Costume Changes

Nashville, TN. (Joe Nichols Official Website) - Anyone watching Joe Nichols' new music video for his single, 'Size Matters (Someday),' might be under the impression that they are seeing double, or even triple. Through the magic of cinematic special effects, viewers are actually seeing 59 'Joes.' In one of his most intense video shoots to date, the Universal South artist spent two very long days shooting at different locations in the Toronto area, and had quite the workout with 59 costume changes. In fact, other than the female romantic lead, no other actors appear in this video—Nichols plays every part. The video was directed by award winning director/writer Warren P. Sonota.

'I saw something a little different in this concept—and though anyone who knows me will tell you I'm not really a clothes horse, I actually did have a lot of fun with all of these costume changes,' Nichols said. 'I love the end result—I think that Warren helped us create a playful little video that I hope music fans will enjoy. I'd love to know what 'Joe' the fans like best!'

The second single from Nichols' gold CD III, is already a Top 15 hit on the Country Singles Charts. Meanwhile, the music video for the single, which recently premiered on CMT's Top 20 Countdown, moves into heavy rotation at the network, and is added this week at GAC.