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Country 09 February, 2005

Martina McBride's My Heart - Gold in Time for Valentine's Day

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NASHVILLE, TN. (www.Hallmark.com) - Martina McBride's My Heart, a collection of eight love songs hand-picked by Martina exclusively for Hallmark Gold Crown stores this Valentine season, reached gold in just one week following its official release on January 24, 2005.

My Heart includes signature love songs from Martina's repertoire including 'Valentine,' 'All The Things We've Never Done,' 'Born To Give My Love To You' and 'In My Daughter's Eyes,' as well as the Etta James classic 'At Last' and Buck Owens's 'Together Again' which were recorded especially for the project. The album represents Hallmark's first-ever Valentine's CD featuring newly arranged and performed music.

My Heart released on the heels of another extremely successful Hallmark recording – James Taylor: A Christmas Album which was certified Platinum just 44 days after its release. Hallmark has offered music for holidays and occasions for nearly 20 years and the Hallmark name is synonymous with quality entertainment and production.

Regularly priced at $10.95, or $6.95 with the purchase of any three Hallmark cards, My Heart is available at participating Hallmark Gold Crown stores in the U.S. and Canada. It is available on Hallmark.com for $10.95. It remains in stores through February 14. Consumers can visit Hallmark.com, or call 1-800-HALLMARK, to find the nearest Gold Crown store in their area.

'We are thrilled to present such a wonderful collection of music from such an accomplished artist,' said Ann Herrick, integrated marketing manager at Hallmark. 'We were certain Martina was a perfect fit for this Valentine project and we knew our consumers would be appreciative of the special offering. Still, we are overwhelmed by its success. It has gone well beyond our expectations in such a short time period. It really speaks of Martina's level of artistry and fan appeal.'

Throughout Martina McBride's notable career, she has sold over 14 million albums, had 20 top‑10 hits and garnered more than 70 awards and nominations. She is both the reigning CMA Female Vocalist of the Year (three consecutive years) and the ACM's Top Female Vocalist (two consecutive years).






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