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Country 25 January, 2005

Naomi Judd and Post® Cereals Challenge

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NEW YORK (Post Healthy Classics) - Healthy Classics™ cereals announces today that Naomi Judd, N.Y. Times best-selling author and Grammy award winning singer, is on board to help America 'Cinch an Inch'. A celebrated healthy lifestyle advocate Naomi Judd invites dieters to make simple changes in their daily routine and create for themselves a healthy, happier lifestyle. Over a 12-week period, the Post® Healthy Classics™ 3 Step Plan is a simple lifestyle plan that can help people shed an average of 10lbs. and cinch up to 3 inches from their waistline.

Naomi Judd says, 'You have got to love that person in the mirror - in other words to lose weight you must cultivate healthy self-esteem. This practical and realistic 3-Step Program allows you to incorporate a new but simple structure into your lifestyle. The principles of the diet are a healthy way of eating longer term. It offers a framework that will allow you to eat healthy and think healthy, overall making you feel much better about yourselves.' The first step is substituting two main meals a day with a serving of Post® Healthy Classics™ cereal, � cup of fat free milk and fruit as part of a reduced calorie diet. Post® Healthy Classics™ offers a wide range of delicious cereals to choose from including Post® Grape-nuts®, Post® Raisin Bran and Post® Shredded Wheat. Naomi suggests 'you can dress your cereal up in lots of different ways to make it even tastier. This includes a serving of fruit such as peaches, bananas or blackberries.' In Step 2 you focus on portion control at mealtimes and enjoy a balanced third meal.

This change in diet must be combined with Step 3, which is add more physical activities into you day. Dieters can start off slowly on their way to the recommended 30 minutes of moderate physical activity that can easily be worked into a busy daily routine. Naomi says, 'The best exercise is one you'll actually do!' Possible activities include a brisk walk, gardening and chores. Celebrated for being America's hippest and fittest grandma Naomi says, 'Weight makes us look older and move slower. By keeping our weight down, exercise helps us maintain our appearance and therefore our self-confidence. To maintain our dignity as we age, we must not let ourselves go. Living well and looking well are the best revenge against Father Time. We're living longer, so get moving!'

Having faced the life-threatening disease Hepatitis C Naomi Judd, a former practicing nurse, champions the program as a way to combine a healthy moderation of food and fitness, while also paving the way to a heart healthy lifestyle. Heart disease remains the #1 killer of American women. Each serving of Post® Shredded Wheat, Post® Grape-nuts® and Post® Raisin Bran cereals is an excellent source of whole grain, and provides nutrients and fiber that are essential as part of a heart healthy lifestyle. Shockingly, nine out 10 Americans do not eat the recommended daily amount of whole grains or fiber.

"We could not have found a more informed and well-respected advocate than Naomi Judd," said Doug Weekes, Senior Category Business Director, Post® Cereals "Naomi's belief in healthy lifestyle choices and the Post® Healthy Classics™ 3- Step plan should help a huge number of Americans truly "cinch an inch" and incorporate heart healthy practices into their daily eating and exercise routines. And who is going to say no to one of America's leading mothers.'

New clinical research conducted by leading cardiologist, Dr. James Rippe, shows that people who replaced two meals a day with a serving of Post® Healthy Classics™ cereals, a � cup of fat free milk, and fruit as part of a reduced calorie diet lost an average of 10 lbs. over a 12-week period and reduced some important risk factors for heart disease. These included decreasing their blood pressure, lowering triglyceride levels and taking up to 3 inches off their waistlines.

* Consult your physician before starting any diet or exercise program. Your results may vary.
** To learn more, pick up a box of Post® Healthy Classics™ Cereals - Post® Shredded Wheat, Post® Grape-nuts® or Post® Raisin Bran or go to www.posthealthyclassics.com






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