Joe Diffie, The voice of 'America's Favorite Neighbor'

NASHVILLE, TN. (WEBSTER PR) - Joe Diffie (Broken Bow Records), who is a main-stay on country radio, has a string of hit-filled albums including 10 No. 1 hits and more than six million in sales to his credit, can now honestly say he's officially enjoying commercial success.
Diffie recently entered into an agreement with Applebee's - the 'eatin' good in the neighborhood' restaurant chain-to re-record his No. 1 hit single 'Pickup Man' (1994) for use in their Carside-To-Go-Campaign to introduce Applebee's new food-to-go service to patron's worldwide.

Applebee's International, Inc., (headquartered in Overland Park, Kansas), develops, franchises and operates casual dining restaurants in 49 states and 12 international countries under the Applebee's Neighborhood Grill & Bar brand.

'I'm really proud to endorse �America's Favorite Neighbor®.' The restaurant has the reputation for good food and a family atmosphere,' says Diffie, 'and it's actually kind of fun to hear it on the television!'
'This endorsement comes as part of our over all effort to find other avenues for our artists to be heard,' says Kevin Neal, Responsible Agent & Artist Representative/Buddy Lee Attractions-Nashville. 'Joe Diffie is a Country Music icon and an opportunity like this -outside the country music box -will enable us to exploit his music to folks outside the country music genre.'

Carside-To-Go campaign was developed by Foote Cone & Belding (Chicago). The re-written version of 'Pickup Man' will appear on national television and radio spots through the entire year 2005.